“The most important ingredient to marketing- CARE!”, claims Gary Vaynerchuk. So much so that is all that is contained in chapter 12 of his book. He means really caring about your clients, fans, customers. That’s it! Period! When I speak to groups of teachers, I ask what makes a ‘GREAT’ teacher and the answer always comes back to ‘They Care’. “And how do you know they care?” I always follow with. ‘Because they listen!” is the inevitable answer. And so, as in teaching, as in relationships, as in life, as in marketing…CARE!