“Courage is something acquired! We are, all of us, not merely liable to fear, we are also prone to being afraid of being afraid and the conquering of fear produces exhilaration.” Gadwell then gives examples of feelings of courage from survivors of the Blitzkrieg of London. “The contrast between the previous apprehension and the present relief and current feeling of security produces the self confidence that is the very father and mother of courage.”
“Courage is not something that you already have that makes you brave when the tough times start. Courage is what you earn when you’ve been through the tough times and you see that they are not so tough after all.” What the Germans didn’t realize that their theory that the bombings would frighten the British into acquiescence were wrong. Instead of producing fear, the result was the British emerged more courageous than they were previous to the bombings.
“The Lord does not see as mortals see, they look upon outward appearance while the Lord looks upon the heart!” Samuel 1:16,7
“The school assumes that all the things that money can be often turn into ‘real world advantages’…they don’t!” That’s the lesson of the inverted ‘U’ curve. It is good that you are bigger than your opponent but not so big or weighted that you are a sitting duck for a rock hurled at 150 mph!” Hotchkiss is not the school it can because its classes are TOO SMALL. Goliath did not get what he wanted because he was TOO BIG. The Hollywood tycoon did not get to be the parent he wanted to be because he was TOO RICH! We all assume that being bigger and stronger and richer is always in our best interest…IT IS NOT!”
The Impressionists beat the ‘system’ by creating their own show in their own salon thus defeating the standards set by Parisian art critics and authorities. The Impressionists had to decide to adhere to the confining standards set by existing mores or ‘break out’ on their own. They chose to ‘break out’ , thus defeating the ‘Goliaths’. Did they want to be a little fish in the ‘big pond’ of the ‘Salon’ or did they want to be a big fish in their own pond. “The same dilemma comes up too often in our own lives and often we do not choose so wisely. The inverted curve reminds us that there is a point at which money and resources STOP making our lives better and start making them WORSE!”
I studied the ‘science’ of Economics for six years and learned much about inverted ‘U’ curves but not one Economics prof ever related it to the disadvantages of too much size, strength or wealth. Malcom lays it all down perfectly. Just as there are ‘diminishing returns’ to adding too much labor to land and capital, the ‘law’ works the same way when it comes to the aforementioned traits that we all assume are sacrosanct. If you don’t believe me, take a gander at this tome, it’s a beaut!
Just downloaded this from Audible.com Gadwell does it again. His proposition is that size, power, might are all illusionary in that, individuals and societies have mistakenly perceived ADVANTAGE for just those things. In fact, it was David who had all the ‘Power’ and advantage. He was an expert ‘slinger’ who could take down the slower and ‘weighted down’ Goliath with speed, distance and accuracy. Goliath didn’t stand a chance!
So what is Malcom saying? It is what I learned years ago: “Take a ‘perceived’ liability and convert it into an asset or advantage.”
A case in point. Years ago before the idea that I would ever be able to do stand up comedy, a client in a local hospital changed the direction of my life and career with comment that she had witnessed a movie over the weekend and noticed that the ‘star’ reminded her of me. I blushed (she was gorgeous). Flattered and shocked, I asked, “What kind of movie was it?” She laughed and howled, “A Woody Allen movie!” I was crushed! I didn’t ‘SEE’ it. I decided to test her hypothesis. I got a pair of ‘Woody Allen’ glasses and looked in the mirror. Damn! She was right! Now my dilemma was how to deal with this. I decided to convert a ‘perceived’ liability into an asset. I bought a copy of ‘Stand Up Comic’- Woody’s Best Album- and memorized it. I was an instant hit at cocktail parties, etc. In no time, I was hurled into the world of stand-up comedy! Voila! Perceived Liability = Converted Asset!
Perceived advantage does not account for sheer will, determination, creativity, steadfastness or any other ‘imperceptible’ advantage you may have to make it in a ‘Giant World’. In short, there is no such thing as ‘IMPOSSIBLE’!
I came across this book while shopping on Audible.com. I read the description and realized I do not need to read the book. Rather, I should have written it or, at least, a chapter about it in a larger treatise about management or leadership. As the sales trainer/manager/executive of a large multinational corporation, I had the task of instructing not only the neophytes of the medical sales game, but also the ‘about to be ‘canned” salespeople. It became obvious that the successful were separated from the ‘failures’ by one main ingredient…”Why”! There were numerous books/audio tapes/videos about goal setting and planning, blah, blah, blah to fill libraries but not one about “Why”. In other words, all other motivational techniques were focused on “What” as opposed to “Why”. Corporations, leaders, managers all focused on “What” was to be accomplished while not examining the “Why”.
Hence I began an earnest program of encouraging sales staff to focus on “Why” they were doing their jobs rather than the “What”. Goals, plans, objectives, outcomes took a back seat to “Why’ they were selling. Whether it was too express themselves in a profession they loved; help others to solve problems in their lives, jobs or careers, or just to provide a great living for their families; those that understood “Why’ they got up out of bed in the morning were far more motivated and successful than those driven by “What”. You see, “Why” is the answer to “What is your purpose?” And purpose is a far greater motivator than ‘plan’ or objective. Clearly, if you were to oppose an opponent driven by an objective rather than a ‘mission’, your chances of victory are far greater. It is quite easy to dissuade or discourage someone from an objective or plan (the ‘What’) rather than someone obsessed with a ‘Why’. That is the reason, it is almost impossible to defeat someone intent on a mission- whatever it is; rather than someone who is simply focused on a ‘What’ with no REASON behind it.
So, whether your ‘mission’ is professionally, family, or personally driven, if you want to succeed by yourself or through others, you had better start focusing on the ‘Why’ of it all.
“The most important ingredient to marketing- CARE!”, claims Gary Vaynerchuk. So much so that is all that is contained in chapter 12 of his book. He means really caring about your clients, fans, customers. That’s it! Period! When I speak to groups of teachers, I ask what makes a ‘GREAT’ teacher and the answer always comes back to ‘They Care’. “And how do you know they care?” I always follow with. ‘Because they listen!” is the inevitable answer. And so, as in teaching, as in relationships, as in life, as in marketing…CARE!
By taking the ‘red pill’ (Matrix), I have gone so far down the ‘rabbit hole’ that things are ‘popping into my hologram’ at warp speed. This book came to me in the most bizarre way (as most do). It is perfect for me at this time and I hope that it does the same for you. This book can be your chart to bliss on this earthly plane. This guy has his priorities in total alignment: Family; Work: Passion and why you never have to settle for anything less- EVER!
Another book that ‘found’ me! Along with all the great thinkers and ‘futurists’, Mackey (founder, CEO, Whole Foods) purports his Captialist ‘Manifesto’: It will be impossible for a company/organization/entrepreneur/individual to survive in the New Millennium without acknowledging, fostering, and promoting its/his/her ‘stakeholders’. Those unfamiliar with the term and quickly brought up to date by Mackey. They are not just your clients but rather a spectrum of ‘units’ that have a stake in your organization/enterprise. Everything from clients to your local community. A sample would look like this: customers, shareholders, investors, employees, local and federal governments, suppliers, etc. Anyone and anything that holds a ‘stake’ in the life of your organization.
He takes a healthy, holistic an realistic look at the current economic scene and environment. As a ‘conscious entrepreneur’ he understands the interconnectedness of everything (cosmically and economically). The scene moves from one of ‘dog eat dog’ competition to support,co-operation and interdependence. Co-marketing, partnering, sharing, awareness and support are the new tools of success. In the new arena of the digital/internet age he sets the guidelines for success and sustainability. Ironically, he is dedicated not only to organic foods but organic business.
Throughout the work, he emphasizes the essential role the entrepreneur plays and will play in ‘conscious capitalism Whether it is a multinational corporation or mom and pop store, entrepreneurs are the new ‘movers and shakers’ of the new age.
If you don’t align with ‘Conscious Capitalism’ one may be choosing the way of an entrepreneurial dinosaur.