‘Courage is something we earn…” Malcom Gadwell

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“Courage is something acquired! We are, all of us, not merely liable to fear, we are also prone to being afraid of being afraid and the conquering of fear produces exhilaration.” Gadwell then gives examples of feelings of courage from survivors of the Blitzkrieg of London. “The contrast between the previous apprehension and the present relief and current feeling of security produces the self confidence that is the very father and mother of courage.”

“Courage is not something that you already have that makes you brave when the tough times start. Courage is what you earn when you’ve been through the tough times and you see that they are not so tough after all.” What the Germans didn’t realize that their theory that the bombings would frighten the British into acquiescence were wrong. Instead of producing fear, the result was the British emerged more courageous than they were previous to the bombings.

The Tipping Point…it’s all about context!!!

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If you put the best two teams in the NBA in a gym, in sweats, with no logos, uniforms, cheerleaders, media, mascots, etc. Who’s ‘gonna’ watch- no one! Now put the same teams in Madison Square Garden; add lights, camera, action, cheerleaders, flashy uniforms, fireworks, etc. EVERYONE WILL TUNE IN! Do not forget CONTEXT!